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SoftSheen-Carson Shoots Some Hoops

Marketer teams up with NBA's magazine for promotion.

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By: TOM BRANNA

Editor

SoftSheen-Carson Men’s products—including Magic Shave, Sportin’ Waves, Dark & Natural and Sta Sof’ Fro—partnered with Hoop Magazine, the official NBA Magazine, to kick-off the Ultimate Sports Getaway sweepstakes for a chance to win a trip to Los Angeles during the NBA All-Star weekend February 18-20, 2011. The national sweepstakes will run through Jan. 25, 2011. The winner will receive two round-trip tickets, hotel accommodations and a weekend of ultimate sports entertainment in Los Ang...

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